As organizations grow in size and scope, their information-based resources can become scattered, inaccessible and/or convoluted. Managers and employees often reactively accept this new culture, rather than impede or change it. Bureaucracies are developed, information is kept in silos, and individuals (whether or not they know it) become highly inefficient. The financial costs alone can cripple most organizations.
Business/Enterprise 2.0 technologies have created new opportunities to retrieve the information-based assets within organizations and allow for increased collaboration through various workflows. However, it is the communication strategy behind the technologies/application that ultimately drive collaboration and productivity among employees.
At SymAction, we combine our knowledge of these technologies/applications with our expertise in developing internal communication strategies to help our clients maximize the power of Business/Enterprise 2.0 solutions. We craft unique messages to employees (of all organizational sizes) that will help them integrate new applications into their existing work styles.
Perhaps SymAction’s greatest strength – in helping organizations integrate these technologies / applications – is understanding the unique messages that help influence adoption. Employees are often familiar with a wide suite of programs, but they do not see the broader blueprint of how everything flows together. SymAction works with organizational members to appreciate the usefulness and ease of use of the applications. We also convey both the broad and specific ways in which these changes will help the organization and its people.
When organizations re-structure themselves to handle Business/Enterprise 2.0 solutions, a mass cultural shift inevitably ensues. And so, the underlying challenge is to motivate employees and managers to make a sizable shift in behavior – taking much of their information, held privately and making it public. We believe that this process is as much about adapting the business culture as it is integrating the new technologies/applications.
While specific needs vary, SymAction believes that the principle of designing inclusive, input-driven communities of collective intelligence is paramount for every organization. We work with our clients at all stages – from inception to design to implementation to beta testing to final launch and well beyond – to ensure that you are leveraging Business/Enterprise 2.0 solutions to their full potential.
We also work with organizations from startups to the Fortune 500s to government agencies looking to leverage various Web 2.0 applications such as:
Blogs
Knowledge Video
Interactive Communication
Wikis
Microsoft Office Tools
RSS & Content Integration
News
File Sharing
Voice Over IP
Practical Apps
We look forward to working with your team toward any of these objectives and beyond.
Please contact us for more details on the types of Business / Enterprise / Web 2.0 consulting that we can offer you, as well as the costs associated with them.