Services: PR/Marketing | Sales Training/Strategy | Focus Group Moderator
Crisis Management | Competitive & Industry Analysis
Sales Training / Sales Strategy
Every company allocates the time and resources to train and educate its sales team. Yet, the one
ingredient that takes a company “from good to great” and strengthens its internal sales training is
customer feedback. At SymAction Communications, we will complete the circle of knowledge
by elevating your customer’s voice and determining which messages resonate most powerfully in
the sales process. The only effective method of communication-based selling is the one that
seeks to understand exactly what the customer is hearing, not just what the sales member is
saying.
By measuring what your customers want to hear, and refining what your sales team must
consequently say, will help you:
- Increase revenue and conversion ratios
- Shorten sales cycles
- Strengthen customer loyalty
- Raise employee retention and morale
Sectors We Serve: Financial Services | Home Mortgage | Insurance | Pharmaceutical
Why SymAction Communications?
SymAction’s sales training utilizes the most innovative and effective research methodology to
identify, test and develop the optimal language and approach for your sales team during a sales
cycle.
Our training sessions provide your sales team members a chance to watch their colleagues in
simulated sales cycles (from mock referral leads) while actual prospective customers react to
their messages/pitches/scripts in a live focus group setting (using Instant-Response Technology).
SymAction Communications will facilitate these sessions and provide the key quantitative and
qualitative takeaways to help your management, training staff and employees refine their
message and sales approach. Staying ahead of the competition means staying in sync with the
reactions of your customers and the corresponding techniques of your sales force.
Sales Training
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