SymAction communications



Michael Wissot


Managing General Partner, SymAction Communications

Lecturer, University of Southern California

Political Analyst




Michael Wissot is one of the leading communication strategists in America today.  He has transformed political and corporate communication platforms in every major sector, becoming the choice expert for Fortune 500 companies, government agencies, CEOs and public officials seeking strategic communication counsel and market research.  

Wissot, now a managing general partner at SymAction Communications and previously a vice president at Luntz Research, has conducted market research and developed communication campaigns for such clients as Coca-Cola, Kroger, Pfizer, Miller Brewing, Comcast, Thomson Reuters, Ameriquest Mortgage, Los Angeles Dodgers, Universal, 20th Century FOX, Motion Pictures Association of America, Wynn Las Vegas, MGM Mirage, Starwood Hotels, Monster Worldwide and various government agencies and trade associations.  

Wissot has contributed to strategic communication projects for President George W. Bush, Governor Arnold Schwarzenegger, Secretary of State Henry Kissinger and other world leaders and CEOs.

He has earned his reputation as a seasoned focus group moderator, helping companies prepare for product launches, national TV ad campaigns, public awareness campaigns, labor disputes, product testing and viability.  

His research and recommendations were instrumental in launching a variety of global brands; winning accolades for national TV advertising campaigns; revamping sales strategies to increase client retention and conversion rates; building the personal brands of high-profiled CEOs and training them to communicate strategically (to customers, employees, investors, media); resolving labor disputes with union leaders while maintaining internal/external support; securing regulatory approval for patented products; creating major public-private partnerships (federal/state); and advancing issue-advocacy campaigns for nonprofit organizations.

Wissot is as a lecturer at the University of Southern California's Annenberg School for Communication & Journalism.  He also served seven years as an adjunct professor of communication at Pepperdine University.  Along with his contributions as a political analyst on television and talk radio, Wissot lectures around the world on corporate strategy, market research, public policy, sales training, talent management and employee communication.

Wissot co-authored a popular business book, The 10 People Who Suck – A Positive Prescription for Improving Communication in the Workplace.  Beyond its lighthearted discussion of the most problematic office personalities, the book encourages managers and employees to address behavior liabilities that impede organizational and individual progress.  It has received glaring reviews from business leaders and journals, as well as profiles in U.S. News & World Report and Sales & Marketing Management.  

From 1999 to 2002, Wissot served as CEO of Dentistry.com, a dental referral company that he sold to 1-800-DENTIST® in 2006.  Dentistry.com remains the leading online referral service nationwide.

For 10 years, Wissot has handled various political duties for U.S. Senator John McCain – recently as a surrogate speaker and advisor on his 2008 presidential campaign.  While working on Capitol Hill for Senator McCain and the Senate Commerce Committee, Wissot covered tobacco reform, the moratorium on Internet taxation, and deregulating the telecom industry.  

His background in the sports business sector includes various stints in business development, public relations and marketing for the Los Angeles Dodgers, San Francisco Giants, Baltimore Orioles and Arizona Diamondbacks.

He received a Bachelor of Arts degree from James Madison University, a Master of Business Administration degree from The University of Arizona, and a Master of International Management degree from Thunderbird School of Global Management.

Wissot has made several television and radio appearances, including FOX News, the Al Rantel Show, Larry Elder Show, Mark Larson Show, Jon & Ken Show, and Toward Tradition Show.  He has also published articles for PR Week, Street & Smith's Sports Business Journal, Opportunity World, Detroit Free Press, Jerusalem Post, and Los Angeles Daily News.

He serves on the Board of Directors for StandWithUs, James Madison University's Department of Communication Studies, and the Boys & Girls Club of the West Valley.